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First and foremost, advertising is getting your business known to local and / or world market (means online presence), and to get web traffic and finally improve your website ranking.
Here are useful steps/guide/tips on ways to online advertising.
(1) Use a website submitter to submit to all search engines, or manually submit them one by one.
(2) Create a video, publicize or advertise at video sites.
(3) Write, share, comment about your website (plus leaving behind your url link) at forum, articles, discussion, blogs, social network sites, press release, articles, etc.
(4) Post Free Ads at strategic classifieds.
You can search and build your list of free classified websites in the search engines with the right "keywords" such as:-